When an action is triggered via a CX flow, the outbound data is checked by the system to see whether it passes the validation. What happens if it doesn't pass the validation?
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Which of the following are valid data processing reasons when creating processing purposes? Note: There are 3 correct answers to this question.
Correct : A, B, C
The SAP Customer Data Platform identifies several valid reasons for processing data when creating processing purposes. These include:
Consent: Processing based on the data subject's consent, typically obtained through agreements like terms of service or privacy policies.
Contract: Processing required to fulfill a contract, such as using a customer's address for product delivery.
Legal obligation: Processing necessary to comply with legal requirements.
These reasons ensure that personal data handling within the platform adheres to applicable laws and regulations, such as GDPR and CCPA, and aligns with the principles of data governance enforced by the platform.
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You are using predictive indicators to configure predictive models and view results. What types of models can you design? Note: There are 3 correct answers to this question.
Correct : B, D, E
Within the SAP Customer Data Platform, you can design predictive models, also known as predictive indicators, for various purposes. The types of models you can create include predicting churn probabilities for individual profiles (CHURN Profile), predicting churn probabilities for groups (CHURN Group), and predicting customer lifetime value for individual profiles (CLV Profile). These models help in understanding and anticipating customer behaviors, which is crucial for maintaining customer relationships and maximizing customer value.
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You want to match the outbound data to the destination platform's format.Which normalization rules can be applied? Note: There are 3 correct answers to this question.
Correct : A, D, E
The SAP Customer Data Platform allows for the application of normalization rules to outbound data to ensure it matches the destination platform's format. The normalization options include:
Remove punctuation: This rule removes all punctuation marks from the data, which can be necessary for formats that do not accept such characters.
Find and replace: This rule replaces an expression (text, numerical sequence, etc.) with a different expression, allowing for customization of data to fit the destination's requirements.
Remove spaces: This rule removes all spaces from the data, which is useful for platforms that require data without spaces, such as in certain phone number formats.
These rules help in transforming the data to meet the specific format requirements of various destination platforms.
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How many segments are allowed per business unit?
Correct : C
The SAP Customer Data Platform allows a maximum of 100 segments per business unit. Segments are used to classify customers based on various attributes or activities and are evaluated in real-time whenever a customer profile is updated. This limit applies to both the contextual profile and the unified customer profile views.
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