Salesforce Media Cloud Consultant Exam Questions - Real Practice Questions for Guaranteed Success

Question 1

A publisher is working with agents, which is Home's agency, to advertise Home's products. How should a Consultant create and relate these records in Advertising Sales Management (ASM)?

Acreate a home acount and agents as a contact on the home account.

Bcreate a home account and create an agents account with a brand record tyoe

Ccreate a home account and create an agents account with an agency record type

Dcreate home and agents as accounts without specific record types.

Correct : C

To represent the relationship between Home and its agency, Agents, in Advertising Sales Management (ASM), the consultant should create two separate accounts: one for Home with a standard or advertiser record type, and another for Agents with an agency record type. This approach allows for the clear delineation of roles between the advertiser (Home) and its agency (Agents), enabling effective management and tracking of the advertising campaigns and interactions between the two entities. Reference: https://help.salesforce.com/

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Acreate a home acount and agents as a contact on the home account.

Bcreate a home account and create an agents account with a brand record tyoe

Ccreate a home account and create an agents account with an agency record type

Dcreate home and agents as accounts without specific record types.

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Question 2

A publisher wants to empower its sales team by embedding analytic dashboards that show the actual digital delivery performance on the salesforce account page for advertising and agencies. The dashboard will need to be customized to reflect nuances of the publisher's business. What should a consultant configure or implement to solve for this use case?

Ause integration to build a custom connection to the ad server to bring delivery data into the ad delivery object and set up a report chart on the account page

Bclone one of the flex card included is asm and customize the parameters to display a marketing cloud intelligence dashboard.

Cintegrate digital delivery sources to big query or snowflake, connect tableau to the data warehouse, and then set up an e,bedded tableau dashbpard on the account page

Dconfigure the ad delivery connector for crm analytics and set up an embedded crm dahhboard'

Correct : D

To provide the sales team with analytic dashboards showing actual digital delivery performance directly on the Salesforce Account page for advertisers and agencies, configuring the Ad Delivery Connector for CRM Analytics is the most efficient solution. This approach leverages CRM Analytics to aggregate and analyze ad delivery data, offering customizable dashboards tailored to the publisher's specific business nuances. Embedding these CRM Analytics dashboards on the Account page ensures that sales teams have immediate access to relevant performance metrics, enabling informed decision-making and client discussions. Reference: https://www.salesforce.com/products/tableau/crm-analytics/

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Ause integration to build a custom connection to the ad server to bring delivery data into the ad delivery object and set up a report chart on the account page

Bclone one of the flex card included is asm and customize the parameters to display a marketing cloud intelligence dashboard.

Cintegrate digital delivery sources to big query or snowflake, connect tableau to the data warehouse, and then set up an e,bedded tableau dashbpard on the account page

Dconfigure the ad delivery connector for crm analytics and set up an embedded crm dahhboard'

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Question 3

A publisher wants to create a media plan that includes linear adc for a specific tv program. Which object should a consultant use to define this TV program in media cloud?

Amedia channel

Bad space specification

Cad creative

Dmedia plan placements

Correct : B

When creating a media plan that includes linear ads for a specific TV program in Media Cloud, the consultant should use the Ad Space Specification object to define the TV program. This object allows for the detailed characterization of the ad spaces available for advertising, including specific programs, ensuring that the media plan accurately reflects the intended placements and associated specifications. It provides a structured way to capture the unique attributes of each ad space, such as a TV program, within the media planning process. Reference: https://help.salesforce.com/

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Amedia channel

Bad space specification

Cad creative

Dmedia plan placements

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Question 4

A publisher wants to know which products have low reception with the customers. However, the publisher is having a hard time analyzing the data because opportunities reflect only the sold products, excluding products which were once part of an opportunity but were later dropped. What should a consultant ensure is included in the design so that sellers can store and access different versions of the proposed media plan and its line items?

Aproduct schedule functionality

Bproduct mapping to an active price list

Cquotes, and 'Sync to opportunity' custom button

DA media Plan version field in opportunity line item (OLI)

Correct : C

To address the challenge of tracking products with low reception, including those dropped from opportunities, the consultant should ensure that the media planning design includes the use of Quotes and a 'Sync to Opportunity' custom button. This setup allows sellers to create and manage multiple versions of media plans as quotes, capturing both selected and deselected products. The 'Sync to Opportunity' functionality facilitates the transfer of the final selected media plan to the opportunity, ensuring that the sales process reflects the most up-to-date proposal while retaining the history of changes for analysis. Reference: https://help.salesforce.com/

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Aproduct schedule functionality

Bproduct mapping to an active price list

Cquotes, and 'Sync to opportunity' custom button

DA media Plan version field in opportunity line item (OLI)

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Question 5

Sellers for a major publisher are not entering opportunities until the deal is closed. internal sales teams compete for business with each other, with a few of them using salesforce reports to surface potential clients with ad budgeds by identifying those targeted on an opportunity owned by the competing team. this behavior has driven sales teams to collaborate on external spreadsheets where the competing sellers do not have access to the information. Which two things should a consultant include in the design to remove unwanted sales access, while continuing to support the sales team collaboration?

Aenable and use opportunity team

Bassign opportunity ownership to the system administrator and have a system administrator manually share the opportunity with the correct sellet and teir team

Cupdate field-level security for the amount field and update the opportunity line item related list visibility in the opportunity lightinh page to hide the field and related list from the sellers profile

Dupdate opportunity organization wide defaults to private

Correct : A, D

To address the issue of internal competition and lack of collaboration among sales teams, while ensuring secure access to opportunity data, a consultant should consider enabling and using Opportunity Teams (A) and updating Opportunity Organization Wide Defaults (OWD) to Private (D). Opportunity Teams allow for collaborative selling by enabling the owner to share opportunities with a select group of users, enhancing teamwork without compromising data security. Setting OWD for opportunities to Private ensures that only the owner and selected team members have access, preventing unwanted access by competing sales teams. Reference:

https://help.salesforce.com/articleView?id=sf.opportunity_team_setting_up.htm

https://help.salesforce.com/articleView?id=sf.sharing_model_fields.htm

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Aenable and use opportunity team

Bassign opportunity ownership to the system administrator and have a system administrator manually share the opportunity with the correct sellet and teir team

Dupdate opportunity organization wide defaults to private

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Master Salesforce Media Cloud Consultant Exam with Reliable Practice Questions

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