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Master Salesforce Marketing Cloud Intelligence Exam with Reliable Practice Questions

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Last exam update: Nov 11,2024
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Question 1

The following file was uploaded into Marketing Cloud Intelligence as a Generic Data Stream type:

The mapping is as follows:

Day --- Day

web_site_key ---> Main Generic Entity Key

web_site_name ---> Main Generic Entity Name

Web_site_source ---> Main Generic Entity Attribute 01

Page Views --- Generic Metric 1

How many rows will be stored in Marketing Cloud Intelligence after the above file is ingested?


Correct : D


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Question 2

Your client is interested in ingesting the below file:

The client decided to upload the file to a new generic data stream type and map 'Date' to 'Day' and 'Number of Topics' to a generic custom metric.

In regards to the fields 'Meeting Code' and 'Meeting Name', your client is debating several options.

Which two options would you recommend in order to avoid data loss?


Correct : A, E


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Question 3

A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.

When harmonizing the Objective field from within the data stream mapping, which advantage is gained?


Correct : A


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Question 4

A client provides the following three files:

File A:

File B:

File C:

File A was uploaded using the Ads data stream type.

The client would like to create this view (data from Files B & C) in Datorama:

Which proposed solution would cause a false connection between the two files?


Correct : C


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Question 5

Your client provided the following sources:

Source 1:

Source 2:

Source 3:

As can be seen, the Product values present in sources 2 and 3 are similar and can be linked with the first extraction from 'Media Buy Name' in source1

The end goal is to achieve a final view of Product Group alongside Clicks and Sign Ups, as described below:

Which two options will meet the client's requirement and enable the desired view?


Correct : A, D


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