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Master Salesforce Marketing Cloud Email Specialist Exam with Reliable Practice Questions

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Last exam update: Nov 10,2024
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Question 1

Northern Trail Outfitters (NTO) wants to improve the accessibility of its email design.

Which best practice should NTO employ?


Correct : B


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Question 2

Northern Trail Outfitters (NTO) is building a welcome journey for new customers with dynamic content in each email. NTO would like to have content personalized for each customer and include assets based on real-time analysis of what is performing the best for other customers.

Which feature should NTO use?


Correct : B


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Question 3

Northern Trail Outfitters wants to send a personalized email to its loyalty program members. The email should include details about loyalty members' profiles, point balance, and purchase behavior. This data exists in Marketing Cloud across several data extensions.

What should a marketer use to build this level of personalization into the email?


Correct : C

Personalization Strings can be used to build the level of personalization into the email that Northern Trail Outfitters is looking for. Personalization Strings allow marketers to access data from multiple data extensions within a single email. The data can then be used to create personalized emails that include details about loyalty members' profiles, point balances, and purchase behaviors. Reference:https://help.salesforce.com/articleView?id=mc_es_personalization_strings.htm&type=5


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Question 4

Northern Trail Outfitters (NTO) is using Datorama Reports for Marketing Cloud to report on email and journey performance.

Which preconfigured dashboard should NTO review to get an idea of which journeys are performing the best?


Correct : A


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Question 5

Northern Trail Outfitters (NTO) has an upcoming campaign with a call to action to shop its new NTO outlet store. The campaign will need to send up to three emails but stop sending to each specific subscriber once they have made a purchase at the NTO outlet, and provide reporting on the success of the campaign.

Which Journey Builder component addresses the two requirements of this campaign?


Correct : B


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