You want to evaluate the performance of your first awareness Video campaign. What fundamental metric can help you measure the campaign's success?
Correct : C
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After running successful Search and Display campaigns to drive action, you've decided to run a Video campaign with the same objective.
Why should you keep the Video campaign in the same account as the other campaigns?
Correct : C
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For the last year, you've run a consideration Video campaign. Now you want to see evidence that your Investment was effective based on the number of times users actually clicked on your videos.
What consideration measurement metric should you use?
Correct : B
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An account manager is trying to determine a target cost-per-thousand impressions (tCPM) bid for their new awareness Video campaign, but they're unsure what to base the figure on.
What's a valid way for them to determine the tCPM for the business new Video campaign?
Correct : D
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Which audience solution would you use to reach male users who are 18 to 24 years old with the help of a Google Video campaign?
Correct : A
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