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Master Adobe AD0-E327 Exam with Reliable Practice Questions

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Last exam update: Nov 11,2024
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Question 1

A business team is sending out a promotional email and would like to automatically send a follow-up email two hours later to the recipients who did not open the initial email.

What are the workflow activities needed to do this?


Correct : B

To send a follow-up email two hours later to the recipients who did not open the initial email, the workflow activities needed are:

Query: Create a query to identify the recipients who did not open the initial email.

Email!: Create an email delivery activity to send the initial email.

Wait: Add a wait activity to wait for two hours.

Enrichment: Add an enrichment activity to update the delivery logs with the delivery status.

Email2: Create a second email delivery activity to send the follow-up email.

End: Add an end activity to end the workflow.

https://www.indeed.com/career-advice/interviewing/email-follow-ups

To set up a workflow that sends a follow-up email to recipients who did not open the initial email, the following steps are necessary: First, a Query activity to identify the recipients, followed by the initial Email1 activity. After the first email is sent, a Wait activity delays the workflow for two hours. Next, an Enrichment activity is used to determine which recipients did not open the Email1, likely by checking open status from the tracking logs. Finally, the second email (Email2) is sent to those unresponsive recipients, and the workflow ends. The Enrichment activity is essential here as it helps to refine the target segment based on the behavior (email opens) related to the first email. Reference: The process is based on common email marketing practices and the use of workflows in marketing automation platforms like Adobe Campaign Classic, where Wait and Enrichment activities are standard components for managing time-based actions and recipient behavior.


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Question 2

An Adobe Campaign business practitioner is getting the following error in a workflow built by someone whose access for campaign instance has been revoked.

Error from workflow:(Campaign jobs(operationMgt))

BAS-010003 Unable to complete operation in current status.

WKF-560044 Error while sending notification with delivery template 'notify supervisor'

Please refer to the delivery log ID 00000 for more information (object associated with the

workflow task).

After analyzing the error, the practitioner understands that the xml of the workflow below needs to be updated:

process forecasted="0" login="[email protected]" priority="0M processState="20" startState="07

What change is needed to remove the error?


Correct : A

Adobe Campaign allows you to create and edit workflows using a graphical interface or an XML editor.You can also view and modify the properties of a workflow, such as its name, label, description, priority and login2.

The login property of a workflow indicates the operator who created or scheduled the workflow. It is used for security and notification purposes.If the operator's access for the campaign instance has been revoked, then the workflow may fail or generate errors3.

To remove the error in your workflow, you need to replace the login property with an active operator's user ID and email address. The user ID and email address are separated by a colon (:) in the XML code. For example: login=''1234:[email protected]''.

The error message suggests that there is an issue with the workflow's ability to send notifications using the 'notify supervisor' template. This is often linked to the operator's login credentials tied to the workflow, which might now be invalid due to the access revocation. The XML snippet indicates the login information that needs to be updated. Replacing the 'login' attribute with the user ID and email of an active operator (one who has the appropriate permissions and whose access to the campaign instance has not been revoked) should correct the error. The login usually requires both user ID and associated email to correctly identify and authenticate the user within the system. Reference: This resolution approach is informed by typical administrative and operational troubleshooting in campaign management systems, where user access and permissions are critical for executing workflows.


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Question 3

A business practitioner is creating three different activities:

1) Targeting a recipient with a specific email domain

2) Targeting recipients that are over 30 years old

3) Targeting deliveries with a delivery status equal to failed

The business practitioner attempts to combine the three results using the "Union" activity, and they receive the following error: "The document types of inbound events are incompatible (step 'Union'). Unable to perform the operation."

What is the cause for the error in the union activity?


Correct : D

The error in the Union activity is caused byD.Inbound transitions containing populations with heterogeneous targeting dimensions1.

The Union activity is used to combine two or more populations. The inbound transitions must contain populations with the same targeting dimensions. In this case, the three different activities have different targeting dimensions, which are email domain, age, and delivery status.Therefore, the Union activity cannot combine the three results together2.

https://experienceleague.adobe.com/docs/campaign-classic/using/automating-with-workflows/targeting-activities/union.html?lang=en

The error in the 'Union' activity is caused by the attempt to combine results from activities with different targeting dimensions. The Union activity requires that all incoming transitions (the populations to be combined) have the same schema structure. In this case, targeting recipients based on email domain and age involves recipient attributes, which are usually part of the same recipient schema. However, targeting based on delivery status involves attributes from the delivery schema. Since these schemas have different structures and fields, the Union activity cannot combine them directly without configuration that reconciles these differences. Reference: The answer is based on the principles of database schema structures and the functionality of union operations within data processing workflows, as typically encountered in campaign management systems like Adobe Campaign Classic.


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Question 4

An insurance company wants to send an email delivery labeled "New Offers" to all the customers with Car and PackageA to inform them about new offers that they can purchase. After one week they want to send a follow-up to those that did not open the delivery.

How would the business practitioner achieve that?


Correct : B

Adobe Campaign allows you to create queries that filter recipients based on various criteria, such as their profile attributes, delivery properties and tracking logs.You can use queries to segment your audience and target specific groups of recipients for your campaigns2.

To achieve the requirement of sending a follow-up email delivery to those customers who did not open the previous delivery labeled ''New Offers'', you need to create a query that filters recipients based on their product, package, delivery label and tracking logs. You need to use the Tracking Logs (trackingLog) dimension and check if it does not exist for each recipient.This means that there is no tracking information for opening or clicking on links in the previous delivery3.

https://experienceleague.adobe.com/docs/campaign-classic/using/sending-messages/tracking-messages/accessing-the-tracking-logs.html?lang=en

For the insurance company to send a follow-up email to customers who did not open the 'New Offers' delivery, the practitioner needs to identify customers who have both 'Car' and 'PackageA' and who were sent the initial email but did not open it. The correct logic would be to select recipients based on product and package criteria and then check whether there is an absence of tracking logs for opens, indicating that the email was not opened. The expression 'Tracking Logs (trackingLog): do not exist' serves this purpose by filtering out all recipients who have an open event in their tracking logs for the specified delivery.


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Question 5

A business practitioner has been deploying a campaign and running the delivery. The practitioner notices that delivery paused at the time of approval.

What is the named right required to resume the delivery?


Correct : B


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